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Toyota Avensis With Electronic Traffic Avoidance "Meeting"


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"In the true spirit of the Aerials, the people have made their choice. Democracy has prevailed. So it’s fame & hopefully fortune for Adam Scholes & Hugh Todd and their Toyota Avenisis commercial. It’s not just a worthy winner. It’s an interesting one too. If I’m brutally honest, it’s one of those scripts that on paper would look… well… sort of ok. Yet, when you hear it, it’s brilliantly entertaining. (I’m told that when it went out people were calling up Virgin Radio and begging them to play it again).

My point is that faultless production, and use of those fine gentleman from the League of Gentleman transformed what could have been a so-so commercial into the number one in the radio Hall of Fame 2005. Think on everyone…”

Chris O’Shea
President, Aerials Foundation / Creative Director, HOW Communications

Client/Brand: TOYOTA AVENSIS WITH ELECTRONIC TRAFFIC AVOIDANCE
Title: MEETING
Agency: SAATCHI & SAATCHI
Creative Team: HUGH TODD & ADAM SCHOLES
Directed by:  HUGH TODD & ADAM SCHOLES

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