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IKEA “Marry Me”


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“Have you ever sat in your car long after you’ve reached your destination, listening to the end of a radio play? Well-crafted radio drama can glue you to your seat.

The same applies to well-crafted radio commercials. Which brings me to St.Luke’s excellent 30-second mini drama for IKEA. I was instantly transfixed as the pushed for time Padre squeezed the marriage ceremony into just twenty seconds – leaving a relaxed ten for the laid back Swedish V.O.

Good acting, nice subtle sound FX and an inspired V.O.”

John Merriman
Creative Director, Mustoes

Client/Brand: IKEA
Title: MARRY ME
Agency: ST LUKE'S
Creative Team: JULES CHALKLEY & DOMINIC BEARDSWORTH

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