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KitKat “Changing Channels”


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“This little number is carbon-dated to the moment in broadcasting history we all went seriously Charlie Dimmock. The powers-that-be determined we should get digging like it was 1941 again.

Cue KitKat’s fight-back against a deluge of gardening shows. More a reminder of a great campaign than epic gem in its own right, it nevertheless underlines the power of the ‘Have a break’ idea.

Nicely cast – with a deft sideswipe at Beeb continuity voices – it played its part in shifting seven Dutch barnsfull of product a year in the UK alone.”

Will Awdry
Creative Director, DDB London

Client/Brand: KITKAT
Title: CHANGING CHANNELS
Agency: JWT
Creative Team: NIGEL POLLARD & WAYNE PASHLEY

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