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COI Royal Navy Recruitment “Warfare Specialist”


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“This spot is beautifully clean and direct in its targeting. It’s looking for recruits who like untangling codes, so the ad is a tangled code.

It doesn’t use shock or humour, has a cast of one and just a single sound effect.

The result is more powerful than commercials that use a multitude of devices to try and manage your attention.”

Al Young
Creative Director, St Luke’s

Client/Brand: COI ROYAL NAVY RECRUITMENT
Title: WARFARE SPECIALIST
Agency: RAINEY KELLY CAMPBELL ROALFE/Y&R
Creative Team: BRIAN COOPER & JASON STEWART

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Download the script