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KitKat “Tonga Twister”


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“This must have been an ideal brief: write a 28 second situation with a new angle on a familiar premise, and then spend 2 seconds on the slogan and brand name. There is nothing more the consumer needs to be told.

This is such a lovely radio idea – you just can’t imagine it working as well with visuals. The idea has time to work: there’s a good, simple situation to set up and it catches the listener’s attention, then there’s the slow development of the joke to draw the listener in. And finally the quick pay-off leaving the listener smiling and just fancying a crunchy wafer finger covered with milk chocolate.

What more could a brand-owner ask for?”

Brian Jenkins
Head of Radio, COI Communications

Client/Brand: KITKAT
Title: TONGA TWISTER
Agency: JWT
Creative Team: RYAN LAWSON & ANDY SMITH

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