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Hamlet Cigars “Horserace”


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“During my early days in the radio commercial world it was definitely these ads that dominated the airwaves. Like a well known spread, you either love ‘em or hate ‘em; I fear that the hate is shrouded in jealousy from what is a dramatically simple and transferable campaign idea.

Horserace is a clear example of this. One voiceover, well cast, superbly directed and cleverly read. The script is crafted to allow for that all important comic timing and the sound design is simple, yet sets the scene perfectly. Of course no Hamlet commercial is complete without the infamous match as a brand trigger. A well crafted piece of radio that deserves to be treasured.”

Nicola Warman-Johnston
Managing Director, Shell Like

Client/Brand: HAMLET CIGARS
Title: HORSERACE
Agency: CDP
Creative Team: PAUL SHARP & PAUL TURNER
Directed by: NICK ANGELL

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Download the script